👉 Your next big customer is just one event away

Let’s Get Down to Business

From the founders 👉 Hosting events (whether virtual or live) is one of the most direct ways to engage potential customers.

But here’s the thing: the key to success isn’t just in the event itself, it’s in what happens before and after.

By automating your outreach and follow-ups with AI tools like Regie.ai and Livestorm, you can take personalization to the next level. Imagine every invite tailored to the recipient, and every follow-up referencing exactly how they interacted during the event.

That’s the real power of AI-driven event marketing.

Here’s what’s on the table today:

📰 Market Pulse → From PetSmart’s leadership change to BigCommerce parting ways with its CEO, we’ve gathered the critical updates for you.

🔥 AI in Action → Today, we break down how you can use tools like Zoom, Livestorm, and Regie.ai to host virtual events that engage potential customers directly, and automate follow-ups.

🛠️ Tool Spotlight → If you're ready to optimize B2B growth, check out our list of AI tools, from sales automation to competitor analysis. These tools will help you stay ahead of the curve.

In The Spotlight

MARKET PULSE

• Bausch + Lomb Corp. is exploring new ecommerce opportunities, and it has launched Opal, a digital marketplace designed to serve both eye doctors and consumers in the U.S. (source)
  

• BigCommerce has officially parted ways with Brent Bellm, who had been serving as both CEO and chairman of the board. (source)
  

• J.K. Symancyk, who has been at the helm of PetSmart since 2018 and led the chain through the pandemic and its aftermath, is departing to join Signet Jewelers. In Symancyk’s place, Alan Schnaid will serve as interim president and chief executive officer until a successor is in place. (source)
  

• MIT economist Daron Acemoglu told Bloomberg he sees only 5% of jobs being impacted by artificial intelligence over the next decade. (source)
  

• Venture capitalists pursue Mira Murati after her departure from OpenAI, as the company closes in on a new $6.5 billion round of funding. (source)

AI in Action

LET’S HOST VIRTUAL EVENT OR ENGAGE CUSTOMERS WITH AI

Let’s say you want to host a virtual event to engage potential customers directly, but you want to make the whole process automated or much more smoother using AI.

Here’s how to do it!

Step 1: Choose a Tool ( Zoom for Events + Livestorm)

Start with Zoom or Livestorm to host your live or virtual event.

Both are easy-to-use platforms that let you manage registrations, run webinars, and engage your audience with polls, chats, and Q&A.

Livestorm has built-in features for automated email reminders and attendee follow-ups, which is a bonus.

Step 2: Use AI for Promotion and Follow-up

Regie.ai can handle all your event promotion and follow-up with ease.

Before the event, use Regie to draft personalized email invites. You simply input a few details about your event, and the tool generates email copy tailored to your audience.

You can then send these through Livestorm or your email platform, and even schedule reminders automatically.

Once the event is over, Regie.ai can create follow-up emails based on attendee engagement, if someone asked questions during your event, the AI will generate a more personalized email that references their interest and invites them for a demo or next step.

Step 3: Automate Engagement with AI

During the event, Zoom and Livestorm track how attendees are engaging, like who’s asking questions, how long they’re staying, and whether they’re responding to polls.

This data is gold, and you can feed it into ActiveCampaign to automatically segment leads based on their activity.

Those who engaged the most? They get moved into a targeted email campaign. Those who dropped off early? Maybe a different follow-up strategy is needed.

ActiveCampaign can then automate emails, suggesting more resources, or scheduling a call based on their behavior during the event.

Step 4: Analyze and Refine

After your event, Livestorm provides detailed analytics: who attended, for how long, and what sessions were most popular. You can use these insights to fine-tune your next event.

And since Regie.ai and ActiveCampaign are tracking responses, you can measure which follow-ups led to meetings or conversions.

Tool Spotlight

FEATURED TOOLS

Crayon: A competitive intelligence platform that uses AI to track and analyze competitors' moves, including pricing and messaging changes, in real-time.

Exceed.ai: An AI-driven sales assistant that automates lead qualification, follow-ups, and scheduling meetings by engaging prospects through email and chat.

6sense: Conversational Email’s advanced AI Email Assistants automate routine tasks and follow-ups, freeing up sales to focus on more strategic activities.

Clari: AI-based revenue operations platform that provides insights into your sales pipeline, assisting you forecast revenue more accurately and identify risks early.

People.ai: An AI platform that captures and analyzes all customer interactions to provide actionable insights on sales activities, helping teams close deals faster.

Conversica: Conversica delivers AI Conversation Automation solutions powered by neural networks to help people engage in authentic two-way conversations.

And That's a wrap

We love to read your emails, comments, and poll replies!

Hit reply and tell us what B2B wisdom or industry insight you want to see next.

Enjoyed today’s edition? Share this with your colleagues or friends and have them sign up here.

P.S. If you've decided we're not your cup of tea (or artisanal cold brew), you can unsubscribe.