👉 Your leads are slipping through the cracks

Let’s Get Down to Business

From the founders 👉 Sifting through leads manually is a time killer. You’ve got prospects in all stages of the buying cycle, but figuring out who’s just browsing and who’s ready to buy shouldn’t feel like guesswork.

That’s where AI-powered lead scoring steps in. Today’s letter dives into how you can use tools like HubSpot and Leadspace to automate the entire process, prioritizing leads, assigning them to the right salespeople, and even generating personalized follow-up emails.

Less time wasted, more deals closed.

Here’s what’s on the table today:

📰 Market Pulse → Alibaba dominates China's B2B e-commerce landscape, and Revolut Business partners with American Express to expand payment options for UK merchants.

🔥 AI in Action → Learn how AI-driven lead scoring can help you focus on the hottest leads while automating time-consuming tasks like email follow-ups and lead assignment.

🛠️ Tool Spotlight → Check out our top tools for scaling personalized outreach and optimizing lead management. From AI-generated avatars to CRM solutions like Salesforce Einstein, we’ve got something for every growth challenge.

In The Spotlight

MARKET PULSE

• Alibaba dominates China's B2B E-Commerce scene by enabling international trade through a vast supplier network and secure transactions, connecting businesses globally.. (source)
  

• Taiwan Semiconductor Manufacturing Co, the main producer of advanced chips used in artificial intelligence applications, is expected to report a 40% leap in third-quarter profit on Thursday thanks to soaring demand. (source)
  

• onepar has committed to investing over $1.092 billion (€1 billion) in digital transformation over the next five years. (source)
  

• Xometry, a B2B marketplace for manufacturing services, is focusing on international growth. To support this expansion, Xometry is introducing new AI-powered tools to streamline the management of complex manufacturing orders for engineers. (source)
  

• Revolut Business has partnered with American Express to enable its merchants in the U.K. to accept American Express payments, it was announced Wednesday. (source)
  

• While Gen Z values trust, the broader consumer base still favors online marketplaces for their superior features. According to the report, 48% of consumers believe online marketplaces provide better selection, free shipping and multiple payment options. (source)

AI in Action

B2B Growth Hack (Automating Lead Scoring for Smarter Sales)

When it comes to B2B growth, prioritizing your leads can make all the difference.

You’ve got a bunch of leads, but not all of them are equal.

Some are just browsing, while others are ready to buy. Manually figuring out which is which is time-consuming.

Here’s where you need the help of AI-powered lead scoring to make the whole process smarter and faster.

1. Set Up Lead Scoring in Your CRM

• First, define the criteria that make a lead valuable to your business. This could be things like job title, industry, engagement with your website, email opens, or even downloading a whitepaper.
  

• In HubSpot, navigate to the Contacts tab and find the Lead Scoring feature. Here, you’ll set positive and negative attributes for lead behavior, like +10 points for visiting your pricing page or -5 points for an email bounce.
  

• Use AI to automate these actions. HubSpot’s AI can track all these actions automatically and adjust the lead score in real-time.

2. Integrate AI-Driven Insights

• Use tools like Leadspace or MadKudu to go beyond basic lead scoring. These platforms analyze your data and provide predictive insights about which leads are likely to convert based on patterns you might miss. They take in behavioral, firmographic, and demographic data to score your leads even more accurately.
  

• For example, if a lead has been browsing AI solutions, but hasn’t interacted with your team, AI tools can highlight this as a hot lead ready for outreach.

3. Automate Lead Assignment

• Once your AI system scores your leads, the next step is making sure the right salespeople are following up. In your CRM (like HubSpot or Salesforce), set up an automated workflow to assign high-scoring leads directly to your sales team.
  

• Assign rules like: "If a lead’s score is above 70, assign to the senior sales rep. If between 50 and 70, assign to junior sales rep." This way, no high-quality lead goes unnoticed, and your team stays focused on the hottest prospects.

4. Optimize Your Follow-Up Strategy

• Use ChatGPT to generate personalized follow-up emails for high-scoring leads. The key here is creating emails that reflect the lead’s interests and behavior. For instance, if they’ve engaged with content around AI tools for marketing, send them a personalized case study.
  

• Prompt Example: "Generate a follow-up email for a lead interested in AI-powered B2B marketing solutions, highlighting how our product can streamline their demand generation."

5. Track and Refine

• Monitor your lead scoring and sales conversion rates in your CRM dashboard. If certain scores aren’t converting as expected, tweak the criteria and let the AI adjust.
  

• Every few weeks, review which lead behaviors are driving conversions, and adjust your scoring model to focus on those actions. Keep refining to ensure you’re targeting the best leads.

Tool Spotlight

FEATURED TOOLS

Lovo.ai: Lovo empowers businesses to create AI-generated avatars for personalized customer interactions.

Yepp AI: Yepp AI simplifies content creation by generating high-quality, SEO-optimized copy, letting businesses focus on strategy and creativity. It’s perfect for marketers looking to streamline content production.

Fireflies.ai: Fireflies.ai helps your team transcribe, summarize, search, and analyze voice conversations. Great for training sales reps or closing more deals.

Salesforce Einstein: Salesforce Einstein is an AI-powered CRM tool that redefines customer relationship management with predictive analytics, allowing businesses to anticipate customer needs and foster loyalty.

And That's a wrap

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