👉 You’re losing leads in 47 seconds

Let’s Get Down to Business

From the founders 👉 Creating personalized content is about delivering the right message at exactly the right time. With attention spans shrinking to just 47 seconds, grabbing your prospect’s attention quickly is critical.

But how do you consistently deliver tailored content without drowning in manual work? Tools like ZoomInfo and Jasper AI help you personalize outreach at scale, ensuring every email feels relevant and timely. And that’s what we have discussed in today’s letter.

Here’s what’s on the table today:

📰 Market Pulse → From AI reshaping B2B buying journeys to the uncertainty around Google’s cookie pivot, we’ve gathered key updates for you.

🔥 AI in Action → Discover how ZoomInfo and Jasper AI can streamline your lead generation by creating highly personalized, automated content.

🛠️ Tool Spotlight → Check out our top AI tools to help you scale personalized outreach, analyze sales pipelines, and turn visitors into customers.

In The Spotlight

MARKET PULSE

• Generative AI in B2B marketing reshapes buying journeys, driving efficiency and creating a future where bots and humans both shape the path to purchase. (source)
  

• Marketers need to constantly pivot their strategies to combat declining attention spans. According to The Science Survey, attention spans have plummeted from 2.5 minutes in 2004 to just 47 seconds in 2024. (source)
  

• Google’s cookie pivot leaves 88% of industry in uncertainty: IAB. (source)
  

• B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth. (source)
  

• One of Walmart's big bets is paying off in its retail battle against Amazon, analysts say. (source)
  

• Bellevue-based AI startup Vieu, which touts technology that improves targeting of B2B enterprise sales opportunities, announced on Thursday a funding round of $11 million to scale its AI-powered business network. (source)

AI in Action

LET’S CREATE PERSONALIZED CONTENT

Let’s say you want to improve lead generation by creating personalized content that speaks directly to your target audience, but you want to streamline the process using AI.

Here’s how to do it!

Step 1: Choose a Tool (ZoomInfo + Jasper AI)

Start with ZoomInfo. This tool helps you gather detailed information about your leads, like their company size, industry, and the key people making decisions. You’ll know exactly who you're targeting, so your outreach is more relevant and personal.

Next, use Jasper AI to help you write personalized content quickly. All you need to do is give Jasper some basic info about the lead, like their industry or pain points, and it will create emails or messages that are tailored to them.

Step 2: Automate Content Creation with AI

Using Jasper AI, you can generate customized emails or messages in no time.

For example, if you’re reaching out to healthcare leads, Jasper can write emails focused on how your solution helps them deal with industry-specific challenges, like improving patient care or reducing operational costs.

This makes your messages not only fast to create but also spot-on for the audience.

Step 3: Segment and Automate Follow-ups

Once you have your lead data from ZoomInfo and personalized emails from Jasper AI, you can move these leads into HubSpot (or a similar tool) to automate your follow-up. HubSpot can help you segment leads based on their engagement or industry and send follow-up emails automatically.

For instance, if someone opens your first email but doesn’t reply, HubSpot will send them a second email without you needing to do anything. It’s all automated.

Step 4: Track and Improve

Both ZoomInfo and HubSpot will give you data on how well your emails are doing—who opened them, who clicked links, and what’s working best.

This lets you tweak your next batch of emails, so each time your campaigns are a bit better.

By using ZoomInfo for lead data and Jasper AI for creating personalized content, you’ve just automated a big chunk of your lead generation process.

It’s faster, more efficient, and makes sure you’re sending the right message to the right people.

Tool Spotlight

FEATURED TOOLS

Warmer.ai: Warmer utilizes AI to generate personalized emails quickly. Users simply select an email objective and provide a prospect's website or LinkedIn profile.

Wandz.ai: Turn each and every visitor into a customer by leveraging AI to predict intent, affinity, and next actions.

InsightSquared: InsightSquared offers no-code AI-driven analytics and forecasting tools for sales teams. It provides comprehensive reports and insights into sales pipelines.

Botsonic: Create a custom ai chatbot for your website in minutes.

Cognism: Cognism is a sales intelligence tool that provides high-quality data on B2B companies and contacts.

And That's a wrap

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