👉 You Can't Miss This Lead Nurturing Workflow

Let’s Get Down to Business

From the founders 👉 We get it—B2B demand generation isn’t just a game of finding leads anymore. It’s about building relationships, understanding data, and doing more with less.

In a world that moves faster every day, the need for smarter, AI-driven strategies has never been greater.

Today’s letter is all about optimizing efficiency, something we know is at the top of every B2B leader’s mind right now.

Here’s what’s on the table today:

📰 Market Pulse → From Amazon’s latest B2B e-commerce features to Nvidia’s big AI acquisition, we’ve rounded up the must-know updates for you.

🔥 AI in Action → This week, we dive into how HubSpot and ChatGPT can join forces to make your lead nurturing not just easier, but smarter.

🛠️ Tool Spotlight → If you’re looking for tools to boost your B2B growth, we’ve lined up some of the best: from lead generation to social media management, we’ve got something for every team.

In The Spotlight

MARKET PULSE

• Amazon Business launches new and revised features for B2B e-commerce including a personalized hosted product catalog, an inventory restocking service, and integration of its Punch-in procurement feature with SAP Ariba. (source)
  

• Chip giant Nvidia acquires OctoAI, a Seattle startup that helps companies run AI models. (source)
  

• HubSpot launched Breeze. Breeze provides customer-facing teams with all the AI tools needed to boost productivity, scale growth, and unlock insights at scale. (source)
  

• Amelia is an artificial intelligence tool designed to help third-party sellers quickly resolve issues with their accounts and fetch sales and inventory data. (source)
  

• SaaS platform Pepsales raises $1.1 million to revolutionise B2B sales with AI-powered personalised demos. (source)

AI in Action

B2B LEAD NURTURING AI WORKFLOW

Let’s say you’ve already generated a list of leads, and you want to nurture them.

AI can automate the entire process, making your life a whole lot easier while still keeping things personal.

Start with HubSpot. First, import your lead list into HubSpot, and the tool will automatically segment your contacts based on things like industry, behavior, or even the pages they’ve visited on your website.

Now, here’s where ChatGPT comes in. Now, instead of writing emails manually for each segment, open up ChatGPT and use this prompt to generate personalized emails:

"Write a personalized email for a <your industry> industry lead. The email should introduce how AI can streamline patient care, reduce operational inefficiencies, and improve data tracking. Keep the tone professional, yet friendly, and make it relatable for <your audience> decision-makers."

Once you have your emails ready, head back to HubSpot to set up an automated drip campaign. This means you’ll schedule these emails to go out at specific intervals.

HubSpot can trigger the next email based on your lead's actions, like opening an email or clicking a link.

Now, let’s talk follow-ups. HubSpot tracks who’s engaging with your emails—clicking links, visiting your website, or signing up for webinars.

Based on this data, the tool automatically moves the lead to the next phase of your nurturing process. No manual tracking, and no missed follow-ups.

And because ChatGPT can help generate these follow-up emails too, your entire communication flow stays relevant and on-point.

Prompt:

"Write a follow-up email to a [industry/role] lead who hasn’t responded to the initial outreach. The email should politely remind them of the previous message, briefly restate the value proposition (AI-driven solution for [problem]), and offer to schedule a quick call or share more information. Keep the tone friendly but professional, and include a clear call to action."

Tool Spotlight

FEATURED TOOLS

• LeadIQ: Accelerate pipeline generation with agile B2B contact data, actionable buying signals, efficient workflows
  

• Birdeye: Create, schedule and monitor social posts across locations. Get discovered in local search and outrank the competition.
  

• Spirnklr: Efficient handling of high-volume inquiries, unified omnichannel support, & proactive monitoring of customer sentiment.
  

• Walnut IO: Empowers remote and inside sales leaders, to own their demos and to be outstanding storytellers without relying on back-end teams.
  

• FindThatLead: All-in-one lead generation platform that helps businesses and individuals find the professional contacts they are looking for.

And That's a wrap

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