👉 Future of B2B Demand Generation

Let’s Get Down to Business

From the founders 👉 The future of B2B is being shaped by AI trends that are no longer just "nice-to-have" but essential for staying ahead.

As AI continues to evolve, demand generation strategies are shifting towards more data-driven, personalized approaches that align precisely with what customers need—often before they even know it.

In today’s letter, we’re diving into how future-focused companies are using AI to not only simplify operations but to bring more depth and precision to every customer interaction.

Here’s what’s on the table today:

📰 Market Pulse → Insights on McKinsey’s findings on hybrid work’s impact on revenue, OmniRetail’s rise in Africa’s B2B market, and the latest shifts in digital asset adoption in payments.

🔥 AI in Action → Discover how AI trends are transforming lead generation, from personalized experiences to data-driven insights that boost conversions.

🛠️ Tool Spotlight → Highlighting unique AI tools to elevate your B2B approach, from real-time data connections to advanced customer engagement platforms.

In The Spotlight

MARKET PULSE

• A McKinsey survey of nearly 4,000 executives revealed that companies supporting hybrid work models experience higher revenue growth compared to those enforcing employees to work from a single location. (source)
  

• OmniRetail, a Nigeria-based B2B e-commerce marketplace, has topped the Financial Times' list of Africa's Fastest Growing Companies in 2024. (source)
  

• The current B2B payments trends and how businesses can utilise new technology to gain more control over their payments stack. (source)
  

• As of November 11, 2024, businesses are increasingly adopting digital assets for payments, posing a potential threat to traditional banks' payment revenues. (source)
  

• On November 7, 2024, discussions emerged about the decreasing relevance of Net Promoter Score (NPS) in B2B contexts. (source)

AI in Action

AI Trends You Should Take a Look At

The demand generation is changing fast, and businesses need to adapt or risk falling behind.

Looking ahead, artificial intelligence (AI) is becoming the backbone of how businesses find and keep customers.

Smart data is becoming more important than big data. In the past, companies collected massive amounts of customer information without knowing what to do with it. Now, AI tools are helping make sense of this data, showing us exactly when customers are most likely to buy and what they need.

This means you can stop wasting time on leads that go nowhere and focus on the ones that matter.

Companies using these smart tools are seeing their sales teams close deals 30% faster than before.

Personalization is moving beyond just putting someone's name in an email. The future is about understanding the complete picture of what your customers need, sometimes before they even know it themselves.

AI systems are getting better at spotting patterns in how businesses buy things and what problems they're trying to solve.

Companies doing this right are seeing engagement rates jump by 40% or more.

The old way of waiting for leads to come to you is dying. Future-focused companies are using AI to actively find businesses that match their ideal customer profile and reach out at exactly the right moment.

Chatbots and AI assistants are evolving from simple question-answerers to sophisticated partnership tools.

These systems will handle the early stages of customer relationships, answering complex questions and guiding potential customers through their research phase. This frees up your human team to focus on what they do best - building relationships and solving complex problems.

The most exciting change might be how AI is making marketing more human, not less. By handling routine tasks and data analysis, AI gives your team more time to focus on creative solutions and meaningful customer conversations.

Tool Spotlight

FEATURED TOOLS

MindsDB: An open-source virtual database that automates pipelines connecting real-time data to AI systems.

Deepset's Haystack: An open-source Python framework for building custom applications with large language models.

Yellow.ai: An AI-powered conversational platform that enables businesses to create chatbots and voice bots for customer engagement.

Intenseye: An AI-powered health and safety platform that uses computer vision to prevent workplace accidents.

And That's a wrap

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