👉 Are Your B2B Prospects Slipping Away?

Let’s Get Down to Business

From the founders 👉 With tighter resources and restructuring affecting many B2B teams this year, efficiency has never been more important. The need to deliver results while doing more with less is a reality most of us face.

That’s why today, we’re focusing on how AI can simplify Account-Based Marketing (ABM) and help you make the most of your efforts.

Here’s what’s on the table today:

📰 Market Pulse → Insights on B2B teams delivering more with less and industry updates like WP Engine's legal action in California.

🔥 AI in Action → Discover how AI can streamline ABM by automating account identification, outreach, and engagement tracking.

🛠️ Tool Spotlight → Explore the best tools for optimizing your B2B strategy, from AI-powered outreach to dynamic campaign management.

In The Spotlight

MARKET PULSE

• Most (58.8%) of the sample of 600 B2B marketers have been asked to deliver more with fewer resources over the last 12 months, with more than a third (42.2%) seeing their teams restructured to reflect changing conditions and demands. (source)
  

• The London Stock Exchange Group went on a transformation journey to simplify and refine its brand architecture and message following expansion. (source)
  

• Web hosting provider WP Engine has filed an injunction in a court in Northern California, asking it to intervene and restore its access to the WordPress.org open source repository. (source)
  

• Reddit CEO Steve Huffman said the platform's content is among the world's best training data for artificial intelligence. (source)

AI in Action

Using AI to Optimize Account-Based Marketing (ABM)

If you’re not leveraging AI in your ABM strategy, you’re leaving opportunities on the table.

Account-Based Marketing focuses on targeting high-value accounts, but managing personalized outreach for each account can be a heavy lift.

AI tools simplify this by automating processes, analyzing data, and ensuring that your marketing efforts are hitting the right marks. Here’s how:

1. Identify High-Value Accounts with AI

AI platforms like 6sense and MadKudu help you pinpoint the accounts most likely to convert by analyzing firmographic and behavioral data.

These tools track interactions like website visits, email engagement, and content consumption, then score these accounts based on their potential value.

This data-driven approach helps you focus on accounts that show the highest buying intent, saving you from chasing leads that won’t convert.

2. Automate Personalized Outreach

HubSpot and Outreach.io automate this by creating personalized email sequences and messages based on account behavior.

For example, if a target account shows interest in your latest blog post on AI solutions, AI can trigger a follow-up email that dives deeper into how your product aligns with their needs. 

This way, each touchpoint feels relevant without requiring extra manual effort.

3. Leverage AI Ads for Targeting

AI isn’t just for email; tools like RollWorks allow you to create hyper-targeted ad campaigns that reach your high-value accounts across the web.

These AI-driven ads appear on the websites and social platforms where your prospects spend the most time, maximizing your exposure to the accounts that matter most.

4. Monitor Engagement and Refine Tactics

Tracking engagement is crucial for ABM, and AI tools like Gong.io provide real-time insights into how accounts interact with your campaigns.

If an account shows interest by downloading multiple resources, AI might recommend a tailored demo call or case study as the next step.

This ensures your strategy stays effective without manual intervention.

5. Scale Your Efforts with AI Integration

The beauty of AI is that it integrates seamlessly across platforms.

Connect your CRM (like Salesforce) with AI-powered tools to automate lead assignment based on account scores, set up dynamic campaigns, and even automate reminders for your sales team to follow up.

Tool Spotlight

FEATURED TOOLS

Crystal: Crystal makes insights faster to access and easier to understand, with conversational language and an intuitive interface built for everyone.

Gong.io: Engage customers, forecast accurately, and improve team productivity, all in one revenue intelligence platform.

Looka: Forget looking generic! Looka's software is powered by AI to create a logo that matches your vision — no design skills required.

Octave: Octave helps uncover the insights that lead to repeatable outbound and faster growth.

Expandi: Expandi helps you navigate the world of automated Linkedin outreach and handle all the problems below in the easiest and fastest way.

And That's a wrap

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